Haagen-Dazs, one of the best known ice cream,
is the number one super premium ice cream in the US.
It is first established in 1961 in New York, USA.
Its products include ice cream, ice cream bars, ice cream cakes,
The brand is relatively expensive compared to its competitors,
but that's exactly the image Haagen-Dazs wants to deliver.
The premium price implies premium quality, because their ice creams
are made with the finest and purest natural ingredients.
Ben and Jerry's is also at the top end of the market, but it is a newer brand,
as it was first made in 1978. Its ice creams cost a little ess than Haagen-Dazs,
but the price is still considered by some as quite expensive
compared to the ingredients used in production
and the much less-premium image the brand gives off.
Instead, Ben and Jerry's has a more fun image,
with unique names for each of its flavor
such as Chunky Monkey, Chubby Hubby and Dublin Mudslide.
The brand's target customer is aimed at younger people than that of Haagen-Dazs.
Although these two brands are both at the top end of the market
and are luxury ice creams, they have very different approaches
to their marketing and promotional strategies.
We'll soon post more detailed comparisons related to
the different marketing mix of Haagen-Dazs and Ben & Jerry's.
We promise we'll our best try to make it short and easy to understand
(so you won't get too bored reading the academic terms!) :)
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