More Fun Facts ;)

 Here we have some photos from one of our most favourite websites 

: www.learnsomethingeveryday.com

This website provides their visitors with fun random facts
about different things, everyday.
We were browsing through the site

and happened to found some pics that are related to our blogs : 

Some fun facts about Haagen Dazs and Ben & Jerry's!

FACT #1

( Now we all have a new dream job.. )

FACT #2

This we've already talked about in our previous posts,

but still, the animation is too cute to keep to ourselves! 

Check their website out when you have time, you'll have fun!

Source : http://www.learnsomethingeveryday.com/

FUN QUIZ!

Hey readers, today we have something very fun and interesting waiting for you :)

Ever wonder that if your life is an ice-cream, what flavor would you be?

No? Awww :(

Well, not that we have thought about anything like that either.

But just for fun, why don't you try this "which Ben&Jerry's flavor are you?" quiz.

Which Ben & Jerry's Flavor Are you?

Just follow the link, answer some questions 

and maybe you can go tell your mom 

that her son/daughter is actually a "chunky monkey"! 

Have fun everyone! :)

BEN&JERRY'S advertisement

From our point of view, this is a very successful, memorable advertisement.

Compared with the Haagen-Dasz's ads in the previous post, this one is way more effective, 

because it gives us consumers a lot of information in just 30 seconds. 

What's even better? It's FUNNY!! 

We believe this ads will be easy for consumers to memorize 

since Ben & Jerry's is a brand with a great sense of humor 

and always put fun stuff in their advertising :)

A very interesting ads from Haagen-Dazs

This ads might have started off a little boring, 

but as has soon as the waiter brings out our good old friend Haagen-Dazs, 

 things have gotten more interesting! 

Do you like it?

We know we do!

Haagen-Dazs VS. Ben & Jerry’s : Their history

        In 1984, Haagen-Dazs wanted to limit distribution of Ben & Jerry’s in Boston, 
        prompting Ben & Jerry’s to file suit against the parent company, Pillsbury, 
        in its now famous “What’s the Doughboy Afraid Of?” campaign. 


        In 1987, Häagen-Dazs again tried to enforce exclusive distribution, 
        and Ben & Jerry’s filed its second lawsuit against the Pillsbury Company. 
  
        In 1985, the Ben & Jerry’s Foundation was established at the end of the year 
        with a gift from Ben & Jerry's to fund community-oriented projects; 
        it was then provided with 7.5% of the company’s annual pre-tax profits. 


        In 1986, Ben & Jerry’s launched its “Cowmobile”, a modified mobile home 
        used to distribute free scoops of Ben & Jerry’s ice cream in a unique, 
        cross-country “marketing drive”—driven and served by Ben and Jerry themselves. 
        The “Cowmobile” burned to the ground outside of Cleveland four months later, 
        but there were no injuries. Ben said it looked like “the world’s largest baked Alaska.”




        Source : "Ben & Jerry's" Wikipedia ( http://en.wikipedia.org/wiki/Ben_%26_Jerry's) 

Who wants a FREE Cone?

Today we're gonna talk about what we think
is one of Ben & Jerry's most successful promotion strategies.

 We're pretty sure most of everybody have already heard about it. 

 Some might even had a chance to participate in the event!  

 That's right, we're talking about the Free Cone Day!

 A Free Cone Day is an annual event held between late March and early May, 

 in which Ben & Jerry's scoop shops give out free ice cream cups and cones. 

 The most recent event took place on Tuesday, April 12, 2011 from noon to 8 pm.

 The first Free Cone Day was held on Saturday, May 5, 1979 by Ben and Jerry 

 as a customer and staff appreciation event 

for the first anniversary of their store's opening.

" Be One In A Million "

BEN AND JERRY'S VS. HAAGEN-DAZS

"Oh no, the icecream queens posted a LOT of information on their blogs today!

Should I read it? Seems like it's gonna take me hours though.."

Yes we truly apologize for the huge load of information on this one.

But trust us, it's worth reading! 

To give you a better understanding of the 2 companies in general,

we're going to tell you how they started and where they are today.

We promise it's not gonna take you more than 30 mins top!

Enjoy your ice-cream history class guys ;)

Haagen-Dazs

     History     

  

The name HäagenDazs does not derive from any of the North Germanic languages; 

it is simply two made-up words meant to look Scandinavian to the American eyes

(despite the fact that the digraphs "äa" and "zs" are not part of any native words in any of the Scandinavian languages.) 

This practice is known in the marketing industry as foreign branding. 

Mattus thought that Denmark was known for its dairy products and 

had a positive image in the U.S. He included an outline map of Denmark on early labels, 

as well as the name of Copenhagen.

In 1980, HäagenDazs unsuccessfully sued Frusen Glädjé, 

an ice cream maker, whose name without the acute accent is Swedish for "frozen delight"

HäagenDazs was bought by Pillsbury in 1983. 

General Mills bought Pillsbury in 2001. However, in the United States and Canada, 

Häagen-Dazs products are produced by Nestlé subsidiary Dreyer's, 

which acquired the rights as part of the General Mills-Pillsbury deal. 

The brand name is still owned by General Mills but is licensed 

to Nestlé in the US and Canada.

To offset increasing costs of their ingredients and the delivery of the product, 

Häagen-Dazs announced that in January 2009 it would be reducing the size 

of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml). 

Additionally they announced that in March 2009 they would be shrinking 

the 32 US fl oz (950 ml) container to 28 US fl oz (830 ml). In response, 

Ben & Jerry's said that they would not be changing the sizes of their cartons.

---------------------------------------------------------------------------------------------------------------------------------------

 Ben & Jerry's

History

In 1977,Ben Cohen and Jerry Greenfield completed a correspondence 

course on ice cream making in the Pennsylvania State University`s Creamery.

Then,they made investment to open an ice cream parlor in downtown Burlington.

In 1979,they marked their anniversary by holding the first-ever free cone day.

In 1980, Ben and Jerry rented space in an old spool and bobbin mill on 

South Champlain Street in Burlington and began packing their ice cream in pints. 

In 1981, the first Ben and Jerry's franchise opened on Route 7 in Shelburne, Vermont. 

In 1983, Ben & Jerry’s ice cream was used to build “the world’s largest ice cream sundae” in St. Albans, Vermont; the sundae weighed 27,102 pounds. That same year, the cows 

on their cartons were redesigned by local artist, Woody Jackson.

Some of Ben & Jerry's most famous flavors

Chubby Hubby

Late Night Snack

Vermonster Bucket

Stephen Colbert's AmeriCone Dream

Sources :

http://en.wikipedia.org/wiki/Ben_%26_Jerry's

http://en.wikipedia.org/wiki/Häagen-Dazs

Haagen Dazs' Strategies

HAAGEN DAZS 


Marketing Mix

Product

- Premium quality ice-cream, sorbet, frozen yogurt and bars

- Premium packaging designs

Price

- Premium Pricing

- Different prices in different countries, but still considered expensive everywhere

Place

- Its own ice cream stores all over the world

- Served in high end restaurants to impress customers

- Also available in convenience stores along with other bargain brands

Promotion

  - Offer special coupon prices once in a while

- Special discounts temporarily

- TV & newspaper advertisements

SWOT analysis  

Strengths :     -  use natural ingredients

                          - international brand recognition

                          - well adapted to diverse cultures and tastes

                          - one of the top brands in the premium ice-cream market

Weaknesses :     - offer fewer flavors than major competitors

     - contain high calorific content

      - target segment relatively small

Opportunities :     - increasing its target market  

Threats :    - increasing cost of ingredients

                     - consumers becoming more health-conscious

                     - competition from other premium ice-cream producers 

Position in the Ansoff Matrix

Product development : focused on new products in the existing market.

More About Ben and Jerry's

BEN AND JERRY'S 
Marketing Mix

Product

-         natural, fresh, and high quality ice cream with fun and unique names

-         packages that are easy to recognize and remember ( the cow! )

-         target mainly on small kids, families, and younger people

Price

- Premium Pricing

-  Geographical pricing : it sets different prices in different regions, 

such as countries in Europe and the United States

Place

- distributed nationwide and in selected foreign countries

- sold in supermarkets, grocery stores, convenience stores, 

franchise Ben & Jerry’s scoop shops, restaurants, and other venues

Promotion

-  Free Cone day :

an annual event held between late March and early May, 

in which Ben & Jerry's scoop shops give out free ice cream cups 

and cones to celebrate the company's birthday

-  Promotional prices during special events

SWOT Analysis

Strengths :       - Good and clear brand image

                                      - "Top of mind" brand and product

                        - Environmental awareness

           - Experienced brand

Weaknesses :    - High price compared to brand image

                    - No Low-fat ice cream for health-concious customers

Oppotunities :   - Growing premium ice cream market globally

                                    - Expansion to south american and asian market

Threats :    - Rising prices of milk and other ingredients

                        - New market entrants and fiercer competition

Position in the Ansoff Matrix

Market penetration : focused on existing product in existing market

General Info.

Haagen-Dazs, one of the best known ice cream, 

is the number one super premium ice cream in the US.

It is first established in 1961 in New York, USA.

Its products include ice cream, ice cream bars, ice cream cakes, 

sorbet, and frozen yoghurts.

The brand is relatively expensive compared to its competitors, 

but that's exactly the image Haagen-Dazs wants to deliver.

The premium price implies premium quality, because their ice creams 

are made with the finest and purest natural ingredients.

Ben and Jerry's is also at the top end of the market, but it is a newer brand, 

as it was first made in 1978. Its ice creams cost a little ess than Haagen-Dazs, 

but the price is still considered by some as quite expensive

compared to the ingredients used in production 

and the much less-premium image the brand gives off.

Instead, Ben and Jerry's has a more fun image, 

with unique names for each of its flavor 

such as Chunky Monkey, Chubby Hubby and Dublin Mudslide. 

The brand's target customer is aimed at younger people than that of Haagen-Dazs.

Although these two brands are both at the top end of the market 

and are luxury ice creams, they have very different approaches

to their marketing and promotional strategies. 

We'll soon post more detailed comparisons related to 

the different marketing mix of Haagen-Dazs and Ben & Jerry's. 

We promise we'll our best try to make it short and easy to understand 

(so you won't get too bored reading the academic terms!) :)

I scream, You scream, We all scream for ICE CREAM!

No one can resist the temptation of 
one of the world’s most favorite dessert of all time : ICE-CREAM!! 

As we all can tell, ice cream is ubiquitous. 
You can find it everywhere, from the smallest cafe in the suburbs 
to the big, fancy restaurant in metropolitan areas. 

The purpose of consumption varies; 

some people might just want to cool down from the heat 
during the midday sun, some might want to have it with their chocolate cake, 
and some, if not most, just want a scoop for their own guilty pleasure 
( Admit it people! :D)

No worries readers, we are definitely not going to 

brag about our ice-cream eating habits here. 

Instead, to make things more interesting, 
we, the four (extra)ordinary girls who worship the delicious scoops, 

would like to share some fun facts related to 
2 of the most popular brands of all : 


Haagen Daz and Ben & Jerry’s. 

Oh yes, we know you know them. Everyone does.
They’re both BIG brands, targeting on totally different markets, 

yet being VERY successful in each of their own markets.

Come swing by at our blog every once in a while, 
we promise you’ll learn something new, fun, and interesting 

about the 2 brands every now and then. 
For now, you can do yourself a favor, walk to your nearest grocery store, 

grab a carton, and indulge yourself with your favorite flavor :)  

xoxo

The Ice Cream Princesses ;)